Our Story

Bead Relief was founded by two friends who wanted to make a difference. Although they had high hopes, they never imagined what their friendship and passion would ultimately create. Their previous jobs in outside sales took them all over Los Angeles and opened their eyes to the need to support local nonprofit organizations, especially organizations supporting less fortunate children. That was two years ago and they have not stopped since. If anything, it has motivated them to broaden their business and welcome any organization that can make a difference. This includes local, national and even international organizations. Not only do they help raise awareness and donate funds to their amazing nonprofit partners but they welcome each new organization as part of the family, and in a way, they are. 

The original beaded bracelet that started it all is still the heart of the company but their passion grows with each new nonprofit partner and each new opportunity to make a difference. They have remained committed to building a company that reflects quality in their products, and products that empower each person who wears them to be a vehicle for change and aid.

The Founders

John Gornik and Greg Elias are the founders of Bead Relief. John and Greg bring their experience from numerous industries and their skills together to operate Bead Relief. They want their socially conscious company they have created to continue to grow and enrich the lives of others. This level of consciousness started within their community and is growing at a fast pace. They are not afraid of hard work and will roll up their sleeves at a moment’s notice to get the job done. Hard work, a love of what you are doing and knowing they are contributing to making a difference has been the core of Bead Relief’s success. Bead Relief products are a conscious reminder that everyone can do good and make a difference.

Our Story

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